Digital guide

Trademark

Trademarks

What is a trademark?

A trademark includes names, words, symbols, numbers, images, patterns, colors, or combinations of these, used to distinguish goods or services of one enterprise from another or indicate the performance of a service.

Importance of trademark protection

Registering trademarks grants exclusive rights to use, license, and sell them. Over time, trademarks gain value, enhancing the owner's intangible assets.

Trademark vs. trade name

A trademark distinguishes products or services and falls under SAIP's jurisdiction. A trade name represents a business legally in contracts and is regulated by the Ministry of Trade.

Verify that your trademark is distinctive, unregistered, and aligned with classification standards.

Trademarks checklist

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